Epicland 

Website Redesign – spring 2021

Epicland

Website Redesign –
spring 2021

As the lead designer on this project, I worked closely with our Strategist to ensure that design decisions were data driven and I closely referenced Baymard Institute for research on best practices.

 Nearly 80% of users visit Epicland via mobile device, and the most engaged area of the site is their navigation and search. These were the areas we focused on to ensure the best user experience. 

 We also proposed alternative art direction for brand content to live harmoniously with the refined and simplified modular style of the new site. 

Copyright © 2021 Charlie Francis

Copyright © 2020 Charlie Francis

Copyright © 2021 Charlie Francis