Ms.ter

Brand Identity & Collateral – Spring 2017

Ms.ter

Brand Identity & Collateral

– Spring 2017

Ms.ter is a watch company that designs elegant and minimal timepieces for the modern day woman.

After being assigned the two random letters, M and R, the project began with the logotype design. Thereafter, the project continued to work backwards, where the logo design drove the selection of the industry and product

Ms.ter is a watch company that designs elegant and minimal timepieces for the modern day woman.is a watch company that designs elegant and minimal timepieces for the modern day woman.

After being assigned the two random letters, M and R, the project began with the logotype design. Thereafter, the project continued to work backwards, where the logo design drove the selection of the industry and product.

During the initial design phase, I explored various directions for the logo, which incorporated the instinctive ‘mister’ pronunciation but with a unique design and meaning.

During the initial design phase, I explored various directions for the logo, which incorporated the instinctive ‘mister’ pronunciation but with a unique design and meaning.

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Copyright © 2019 Charlie Francis

Copyright © 2018 Charlie Francis